Food Truck and Trailer Graphics and Wraps

Often we will be called in in the middle of the food truck or trailer building process. And we have seen many different, radical, novel approaches to the food truck industries. Business owners will come to us with the typical delivery truck build or a trailer, but also with buses or train type vehicles.  Or perhaps a model or form shape that is attached to the vehicle.  

We welcome these, as it is these creative and novel approaches to business that leads to sustained success.  

So in understanding the industry this way, we have adapted to making the less straight forward graphics easier to work with. We have learned to be flexible in the process and embrace the twists and turns of the industry.  Lets face it, unlike other businesses, the food truck industry thrives on creativity.  Big, bright and bold is a proven strategy to grab the attention of passersby!

How is it done?

1. Create Your Design:
   Establish a logo and brand design. What are the elements of your brand including font styles, colours and theme?

   Our designers can help with this brand marketing. Part of this process is taking proper measurements of the food truck or trailer to ensure that all the elements are correctly sized and scaled to fit in the best way possible. This process can vary, it can evolve and may be edited and changed several times before heading to production. Image proofs are provided so that one can see the finished product before any ink reaches the vinyl.

2. Production and Printing:
   The approved design can then go to our printers which is all done inhouse. We have invested in state of the art large format printers that produce vibrant, true colours. The graphics are printed on high quality cast durable vinyl then over-laminated with a protective clear vinyl film which protects against abrasion, scratches and UV fading for a long lasting effect.
   
3. Wrap Vinyl Installation:
   Now the vinyl wrap graphics must be applied. First we ensure the vehicle is in proper shape and free of rust, silicone, etc. The truck is then cleaned at a car wash right before arriving at our shop bay. Then we re-wipe all surfaces with an alcohol mixture to ensure a grippable surface area for the vinyl graphic to adhere to.  

   A warm, indoor bay is a necessity for installation. We have seen some companies do installs outside, but this can be a problem. Even in the warm summer months, wind can blow dust and contaminants under the vinyl. A controlled, clean interior space will limit any potential issues.  Vinyl requires a certain temperature during the first 48 hours for it to adhere properly. If vehicles are sent out into the cold too early it can cause premature issues with the wrap.  

   The process can take several days to install properly. It's not something to rush, but to be as detailed as possible around rivets and all kinds of protruding food truck elements on these vehicles.

Food Truck and Trailer Wrap Costs

Wrapping food trucks can have a high price tag but it's worth it. This vehicle is your place of business and on the streets 24/7 and so will be a mobile billboard. Consider this your main marketing avenue.

The cost can run anywhere from $1000 - $5000. On the low end of the price range are usually trailers with flat sides and minimal rivets. Or perhaps not a full wrap but spot decals. On the higher end will be large trucks with lots of protruding elements such as rivets, hinges, shelves, doors and windows.  

If one considers that this wrap may be there for the next 3-7 years, in the long run it is a small expense. When it has served its purpose, it can be removed and has protected the paint underneath from years of scratches and fading due to sun exposure as well.

We look forward to hearing from you and helping you with your project.  Please call us today for a quote or just to brainstorm your options.