A construction site might look like dirt, fencing, equipment and half-finished structures today, but you know what it’s becoming. A new community. A destination. A place to live, work, shop or invest. And the right signage lets everyone else see that vision too.
That’s where billboards and hoarding come in. These are powerful signage options that build intrigue and allow you to visually represent what’s about to happen, helping people see and get excited about your vision. But which should you choose? The right choice depends on the development, project stage, location and what you need your signage to accomplish.
So let’s explore which signage format is best for your development.
Billboards: Big Visibility for a Big Vision
So you have a project in the making and you want people to see more than just your development site, and that’s where a billboard comes in.
Present your project in an intriguing way, foster community interest and showcase the aesthetics and features that make your development something to look forward to with a thoughtfully designed billboard.
Some ways you can use a development billboard include:
- Architectural renderings
- Development/community branding
- Coming soon messaging
- Sales or leasing information
Crafted from aluminum PVC composite, a lightweight and long-lasting substrate, our billboards surpass traditional plywood alternatives. This material is particularly suitable for showcasing digital print advertising graphics, ensuring your message stands out with clarity and vibrancy.
Billboards are strongest when you need one bold message to make an immediate impression.
Hoarding: Turn the Site Into Part of the Story
If you’re looking to build some real anticipation for what’s coming, then hoarding could be the perfect way to do so.
Typically available as mural or banner installations, this type of signage not only marks what’s coming but brings your vision to life in an appealing and enticing way, while disguising any construction mess happening behind the scenes.
Usually used in pedestrian-heavy areas, these hoarding signs can be used on fencing, barriers, walls and wrapped around entire construction sites to create a perimeter that looks polished and intentional, and best of all, sells your service before it’s even available.
The larger canvas available with hoarding signage gives developers more room to communicate:
- Multiple renderings
- Brand story
- Lifestyle imagery
- Amenities and features
- Community and neighbourhood messaging
- Sales and leasing information
Hoarding works especially well when you have more of a story to tell and more physical space to tell it.
Billboards vs. Hoarding: What Does Your Development Need?
So what is it that you want to achieve with your signage as your development progresses? Let’s break down the key areas of consideration:
Visibility
Where will people see the signage? If you’re looking to capture the attention of drivers or people viewing your development from a distance, a billboard may make more sense. For pedestrian-heavy areas, hoarding gives you more space to make an impression.
Audience
Who are you trying to reach? Consider whether your audience is made up of commuters, nearby residents, prospective buyers, tenants or investors, and how much time they will realistically have to absorb your message.
Project Stage
The stage of your development can also help determine which signage works best. Early in development, a billboard can quickly establish the vision and name of your project. During active construction, hoarding can transform necessary site barriers into valuable branding space.
The Site
Finally, look at the development site itself. Available frontage, traffic patterns, sightlines, construction fencing and the surrounding environment can all influence which signage format will have the greatest impact.
When you take all of these factors into consideration, the choice between billboards and hoarding signage becomes a little clearer.
Why You Might Not Have to Choose
Maybe answering the previous questions gave you a clear choice for which signage is best for you. But what if your development site supports both? You don’t necessarily have to choose between billboards and hoarding if your site could benefit from a dual approach.
The fact is, these signs perform different jobs rather than competing with one another.
While a billboard offers a big hero message and visibility, hoarding can complement that by giving you space to expand your storytelling and create a more visual experience.
If it suits your site, messaging from both types of signage can work together as one cohesive visual identity and the best part: it can also evolve with you as you progress through the development lifecycle. That’s where Dream Image Signs can help as a strategic signage partner throughout the entirety of your project. Because we care about lasting impact.
Make Your Development Impossible to Overlook
Your development starts making an impression long before the doors open. It starts the first time someone drives past and wonders what’s coming, sees a rendering and pictures the finished project, or begins to imagine themselves living, working or investing there.
Whether that takes a bold billboard, eye-catching hoarding or a combination of both, the right signage makes your vision impossible to overlook.
At Dream Image Signs, we don’t just create signs; we help you build anticipation, make an impact and show people what’s possible before your development is even complete.
