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CI/BI Spot Dcals
What is CI and BI?
Brand identity (BI) and Corporate identity (CI)
Corporate identity is who you are as a company, including corporate design, company culture, values, and internal and external communications, creating an overarching identity for the whole company.
Brand identity is the collection of elements a company develops to portray an image to its customers.
Brand identity is the collection of elements a company develops to portray an image to its customers.
Branding refers to a specific product's characteristics, ethics, and focus. Corporate identity speaks to the company's characteristics, values, and focus, which developed the product. So, the big difference is in the focus on a specific product vs. the whole company.
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Whether it’s a Fortune 500 company or a small startup, identity matters. Having a strong, positive identity is important for a corporation because it directly correlates to the success of the business by shaping people’s thoughts and options.
A strong corporate identity perceives the company to be more trustworthy, a significant factor when it comes to market presence.