When the conversation about branding and decoration comes up, the terms “sticker” and “decal” are often used interchangeably. Still, they have distinct differences that can impact your marketing strategy—especially when considering vehicle decals for your business in Calgary. Choosing the right option can make a big difference in durability, application, and overall brand visibility.
At Dream Image Signs in Calgary, we specialize in high-quality fleet vehicle decals, helping businesses transform their vehicles into powerful mobile advertisements. In this blog, we’ll break down the key differences between stickers and decals, explain which option best suits your business needs, and show you how our expert team can bring your branding vision to life with professional-grade decals built to last.
Stickers: Simple and Versatile
Stickers are typically single-layered designs printed on adhesive-backed materials like paper or vinyl. They are straightforward—peel and stick—and come in various sizes and shapes. Stickers are ideal for promotional giveaways, labelling, or personalizing items such as laptops and water bottles.
However, their durability varies; while vinyl stickers offer some resilience, paper-based stickers may not withstand outdoor conditions for extended periods.
Decals: Durable and Detailed
Decals are more complex and durable than stickers. They often consist of multiple layers, including a backing paper, the vinyl design, and a transfer tape. This structure allows for intricate designs and facilitates application onto various surfaces. Decals are particularly suited for outdoor use, making them a popular choice for vehicle graphics, window signage, and wall art. Their robust construction ensures longevity, even in challenging weather conditions.
What Are Their Key Differences?
- Application Process – Stickers are applied directly by peeling off the backing and pressing onto a surface. Decals require a more involved process, often using transfer tape to position the design accurately before adhering it.
- Durability – Decals are generally more durable than stickers, especially when made from high-quality vinyl materials. This makes them suitable for long-term outdoor applications.
- Complexity and Size – Decals can accommodate larger and more intricate designs compared to stickers, which are typically smaller and simpler.
Choosing the Right Option for Your Business
For businesses in Calgary looking to enhance brand visibility through vehicle graphics, understanding the distinction between stickers and decals is crucial.
Fleet vehicle decals in Calgary offer a professional, durable solution for transforming company vehicles into mobile advertisements. They provide the durability and visual impact needed for effective outdoor branding.
Upgrade Your Branding with Custom Calgary Vehicle Decals
In summary, while stickers and decals serve similar purposes, their application, durability, and complexity differences make decals the preferred choice for businesses aiming for long-lasting and impactful branding, particularly on vehicles.
At Dream Image Signs, we specialize in creating high-quality vehicle decals that align with your brand identity and withstand the elements. Our team is dedicated to helping you choose the best solution to increase your brand’s visibility on the road.
Request a quote today!